The Laundry App platform

Everything you need to take laundry orders online.

Give customers a simple branded way to order from their phone while you manage services, customers, collections, payments and orders from one system.

The Laundry App online booking system
Your own ordering channel

Keep your customers connected to your business.

The Laundry App provides your business with its own customer-facing ordering system rather than sending customers through a third-party marketplace.

Your services, pricing and identity are presented through your branded implementation while the underlying platform handles the booking and order process.

Core features

One platform. One customer journey.

The system brings the important parts of collection-based laundry ordering together without making the experience complicated for your customer.

01

Branded customer app

Customers interact with your business name, services and identity through a mobile-friendly web app.

02

Online ordering

Customers select the services they require and submit their order directly through the system.

03

Collection details

Capture customer address and collection information as part of the ordering process.

04

Stripe payments

Take secure online payments through Stripe with proceeds paid to your own business account.

05

Order management

View and manage incoming customer orders through the administration system.

06

Customer accounts

Registered customers can return to the service without starting again each time they order.

07

Service management

Present the services relevant to your own business, from laundry and dry cleaning to specialist cleaning.

08

Home-screen access

Customers can add your web app to their phone's home screen without downloading from an App Store.

Your brand

It looks like your service because it is your service.

The customer-facing implementation is configured around your business rather than presenting The Laundry App as another marketplace brand competing for attention.

Customers recognise your name. They choose your services. They deal directly with your business.

Example implementation

SMARTY

A subscribing business can have its own branded implementation on the platform.

smarty.laundryapp.services
Powered by The Laundry App
Two sides of one system

Simple for customers. Useful for your business.

Customer

A straightforward way to order

  • Create an account
  • Choose services
  • Provide collection information
  • Place an order
  • Pay securely online
  • Return easily for future orders
Your business

A clearer way to manage orders

  • Receive customer orders directly
  • See customer contact information
  • View collection details
  • Manage services and pricing
  • Maintain your customer relationship
  • Build repeat business under your own brand
Flexible by design

More than just traditional laundry.

The platform suits businesses where customers choose services online and items are collected, processed and returned.

01 Laundry services
02 Dry cleaning
03 Ironing services
04 Rug cleaning
05 Alterations & repairs
06 Collection & delivery services
Direct customer relationships

Build your own ordering channel.

Marketplace platforms can be useful for generating orders, but they also place another business between you and your customer.

The Laundry App gives you an alternative: your own branded route for customers to order directly.

Your App Marketplace
Your branding ✓ Varies
Direct customer relationship ✓ Limited
Control your pricing ✓ Platform dependent
Per-order marketplace commission None May apply
UK platform & support

Designed for UK laundry businesses.

The Laundry App is designed for businesses operating collection and delivery services across the UK.

We work with you to configure the platform around your services, branding and operating area.

See the platform

See what The Laundry App could look like for your business.

We'll show you the customer experience, administration system and how a branded implementation can be configured around your service.

Book a demo